Product Description
This teacher resource helps students understand how pervasive and influential advertising is in our culture and how they, as a major consumer group, are actively targeted by advertisers. The exercises contained in this book are aimed at building and applying media literacy skills, identifying gender stereotyping and seeing beyond 'the hype'.
Additional Information:
| Series Name | Consumer Rights Series | Format | Paperback |
| Series Number | 2 | Publisher | Knowledge Books and Software |
| Weight (grams) | 200.0000 |
